We are Growth Intelligence Specialists
It’s not the big that eat the small
it’s the fast that eat the slow
Our values
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Extreme ownership
Extreme ownership- Discipline counts
- Results matter
Our track Record
Always the specialists
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Ákos Somoskeöy
Senior Analyst
Akos approaches data with an obsession for uncovering the “so what.” With a background in financial markets, he's always seeking to decipher market signals. Having mapped both the buy and sell sides, Akos is relentless in slicing through data to solve complex pricing challenges. Recently, he drove clarity for 15,000 customers, building an agile factbase that impressed large CAP PE with its precision.
- Most precise about: macros.
- Specialism + industry focal areas:
- Capital markets data
- The Cortex - Cruxy proprietary data
- Creating fact-base
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Lily Covington
Associate Director
Lily joined Cruxy 7 years ago and has led over 60 tech engagements. As an Associate Director and shareholder, she heads the firm’s pricing practice and AI specialism. A relentless perfectionist, Lily measures success by impact on the P&L—like driving 65% pipeline growth in 3 months. With an American work ethic, she’s often found running in Greenwich with her King Charles, Lady Henrietta.
- Most precise about: provenance; from food to coffee, furniture to data
- Most likely to debate: the youth of today, whilst being a youth of today
- Specialism + industry focal areas:
- Banking infrastructure
- Regulatory technology
- Office of the CFO
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Islam Ibrahim
Associate Director
Islam is an experienced data and growth strategy expert, with a proven track record of delivering impact across various sectors. He’s led data science, analytics and consulting teams for over 6 years’ within both advisory and B2B tech.
- Most precise about: Music ∓ food
- Specialism + industry focal areas:
- Data Science & Analytics
- Commercial Data Strategy
- Market Evaluation
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Carrie Osman
CEO + Founder
Carrie founded Cruxy 10 years ago, driving growth for 100+ high-growth tech firms. Obsessed with leveraging data, tech, and market expertise, she blends a powerful network with a "pay it forward" mantra. A member of the British American Project, Carrie has spoken for BBC, Sky News, and The Investment Association. You’ll often find her on Pall Mall with a glass of Montrachet.
- Most precise about: glassware. Zalto or bust.
- Most likely to debate: the future of capitalism.
- Specialism + industry focal areas:
- Private equity
- Banking software
- Capital markets
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Fred Eyles
Senior Consultant
Fred brings the discipline of astrophysics to Cruxy’s pricing engagements. He’s led pricing from Series A+B for top VCs and tackled complex portfolios with 10+ models. Notably, Fred created an AI-driven pricing model for a $500M ARR business, delivering $20M+ in a year. When not deep in models, Fred is scaling walls or sailing the seas.
- Most precise about: Cooking. I’ll take my time even if it means eating at 11pm.
- What you'll find on my wall: Old maps. There’s no better artwork.
- Specialism + industry focal areas:
- Pricing for data sets
- Pricing for AI
- Pricing for Series A + B
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Nicole Fitzgerald
CFO
Nicole is a data and financial storyteller who keeps Cruxy grounded in both impact and precision. She challenges the team with the critical "so what" questions while maintaining a tight grip on financial rigor. Outside of Cruxy, Nicole mentors at Fintech Innovation Lab, sharing her expertise and guiding the next generation of fintech innovators.
- Specialism + industry focal areas:
- Cohort modelling
- Financial modelling
- Data management
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Guy Mitchell
Senior Consultant
Guy brings a precise and analytical approach to every engagement at Cruxy. With a solid foundation in financial markets, he deeply understands market demands and expertly applies this knowledge to our tech and data clients. Guy’s ability to bridge the gap between finance and technology ensures that our clients receive insights that are both strategically sound and market-driven.
- Specialism + industry focal areas:
- Pricing for healthtech
- Pricing for AI
- Pricing for Series A + B
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Marius Manole
Head of Data and Platform
Marius is a Data Analytics professional who specialises in building platforms for business analytics and pricing. With 10+ years of experience across Finance, Tech and Legal, Marius brings a focus on the essentials, iterating in a fast and inclusive way.
- Most precise about: Perfumery, with an ever-growing home lab
- Most likely to debate: The ranking of London coffee shops
- Specialism + industry focal areas:
- Analytical Modelling
- Data Engineering
- Buy side Finance
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Noah Kahn
Data Analyst
Noah is a dedicated data analyst with experience in the financial and legal sectors. He holds an MA in History and Politics from the University of Edinburgh, blending analytical skills with a passion for data.
- Specialism + industry focal areas:
- Product + data processes
- Product Management
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Toro Etele
Data Specialist
Toro is a specialist consultant at Cruxy, driving Cortex development with his expertise as a seasoned full-stack developer.
- Specialism + industry focal areas:
- Strategic oversight
- Growth planning
- Business positioning
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Ghislaine Colella
Advisor
Ghislaine serves as Cruxy’s chair, bringing extensive experience as an advisor, investor, and former CEO. Known for her ruthless focus on commercial performance, she has a strong track record of driving profitable growth in leading financial services and FMCG companies. Ghislaine also played a key role in scaling the fast-growth BioTech business, Apricity, from MVP to Series B, enhancing Cruxy’s expertise across crucial growth stages for B2B technology.
- Specialism + industry focal areas:
- Strategic oversight
- Growth planning
- Business positioning
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Stefan Szilamer Nagy
Tech Specialist
Stefan brings deep technological and data expertise to Cruxy, accelerating and sharpening our recommendations. As an experienced CEO with a strong background in computer software, he currently serves as the CTO of Fx Garage.
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Mark Johnson
Advisor and Board Member
Mark is the first CEO that Carrie worked for and is fundamental to our growth agenda. His incisive approach has driven multi-billions of revenue for an array of leading financial companies.
- Specialism + industry focal areas:
- Strategic + financial oversight
- Culture & hiring
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Steve Gardner
Advisor
Steve is at the forefront of all things people and culture. An expert in shaping high performers, enhancing the impact of our specialists who make Cruxy tick.
Never the generalists
Testimonial
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"Cruxy enabled one of our portfolio companies to get up to speed fast with the opportunity to expand in a different geography. It has been great working with them – the team are very dynamic, flexible and impact oriented."
