Cruxy in the Financial Times: Pricing as the First Lever of Value
A recent letter in the Financial Times highlights a principle we strongly believe in at Cruxy: pricing is the clearest test of product value.
Too often, value-creation plans prioritise operational efficiencies or expansion strategies before validating whether customers are truly willing to pay. But pricing is where differentiation becomes tangible. It forces businesses to articulate and prove their economic impact.
For investors and leadership teams alike, disciplined pricing is not a late-stage optimisation. It is a first principle of sustainable growth.
Read the full letter in the Financial Times here: https://www.ft.com/content/4d920866-f02e-4cd6-b335-43898a9c3f49
