We’re pleased to announce the appointment of Hussam Abdulhai as Associate Director at Cruxy.
Hussam joins at an important moment for B2B technology firms, where delivering sustainable growth requires sharper product narratives, clearer pricing logic, and disciplined go-to-market execution. He will work closely with leadership teams to refine product–market fit, optimise pricing and packaging, and deliver focused, high-impact GTM strategies.
He brings extensive experience in customer growth, portfolio strategy, and digital product commercialisation from his roles at HSBC and Sia Partners. His work has consistently centred on translating strategy into measurable commercial outcomes.
We’re delighted to welcome Hussam to the team and look forward to the impact he will make.


