Transforming Market Potential into Growth is Threefold. What

We identify value
We extract value
We drive value

Transforming market potential into growth

Overview

We pinpoint where value lies in tech—by market, segment, and product.
Tech value is intricate and layered. We cut through the complexity to reveal it.

Offerings

Product-market Fit
Market Size Assessment + Entry
Customer Value Assessment + Segmentation
*Due Diligence
*Market, Product + Pricing Diligence
*Market Sizing

* For investors

Impact Study

Sector

Commodities Trading Data
Revenue

$30M in scope
Ownership

Private Equity
Region

Global
Challenge

This PE firm sought clarity. Their investment thesis lacked depth on value drivers. We were brought in to uncover and quantify pricing potential.
Approach

We dissected the market and product landscape. Through targeted customer interviews, competitor analysis, and data scrutiny, we segmented value across the portfolio. Our bottom-up P&L model quantified the pricing headroom, setting the stage for actionable insights.
Impact

$8.5m

We exposed an immediate $8.5M ARR opportunity, boosting EBITDA by 70%. The groundwork for sustained growth through strategic pricing was firmly established.

Overview

Extracting value in tech begins with structuring product features into solutions grounded in value. Identifying this value is crucial. A strategic pricing framework is then applied, driving profitable growth.

Offerings

Solutions and Packaging
Pricing Strategy and Price Setting
Pricing Models & Cohorts
Pricing Impact Assessment

Impact Study

Sector

Integrated Payments
Revenue

$500m
Ownership

Private Equity
Region

Global
Challenge

A fragmented business with over 15,000 customers required a one-time transformation towards a simplified pricing model.
Approach

We implemented a comprehensive redesign of packaging and pricing for all customers, supported by a bottom-up revenue model to assess both risk and opportunity. This was paired with a detailed, week-by-week execution plan to ensure a seamless rollout across the business.
Impact

$10M

Projected uplift across target products and customers.

Overview

We don’t just advise; we execute alongside you, building the strength to turn strategies into results. While strategies are essential, it’s the clear, evidenced recommendations followed by decisive action that truly drive P&L growth.

Offerings

Agile Implementation
Build the Pricing Muscle
Mobilise the Team to Deliver
Track, Monitor, Course-correct

Impact Study

Sector

Capital Markets Data
ARR

£20-50m
Ownership

Private Equity
Region

Global
Challenge

The business was below growth targets in a difficult market. They needed a practical strategic focus to build a repeatable sales engine.
Approach

We pinpointed $19M in achievable targets. Following a commercial maturity diagnostic we optimised five core G2M areas, strengthening internal execution through templates, process adjustments, behavioural changes, and rigorous tracking.
Impact

65%

Achieved significant top and bottom-line improvements by transforming sales focus and operations. The result: 65% pipeline growth in key segments and ACV signed well ahead of target.

Why Cruxy?

We are distinctly different

Intense B2B Tech Specialism

Unparalleled market experience with sector specialists adept in extracting sustained growth.
Deep Data Intelligence

Instant advantage by slashing through data complexity with our intelligence engine, Cortex.
Outcome Obsession

Driving success beyond the deck with a rigorous execution plan and specialist task force.

different

Cortex

+2BN

tech data points providing deeper and more nuanced market analysis

Potential targets: 241

200,000
500,000
750,00

Fast and with absolute precision

Cortex, our intelligence engine provides a bottom-up view of deep data sets on the market. This allows us to get to the answer quickly and accurately every time.

The point

"The impact of Cruxy on our business has been transformational."

Operating Partner, Leading PE Fund
"Cruxy enabled one of our portfolio companies to get up to speed fast with the opportunity to expand in a different geography. It has been great working with them – the team are very dynamic, flexible and impact oriented."

Managing Director

of success

Ready?

Cruxy Abstract

Contact

What is Cruxy

Identify

Overview

Offerings

Impact Study

Sector

Revenue

Ownership

Region

Challenge

Approach

Impact

$8.5m

Why Cruxy?

We are distinctly different

Intense B2B Tech Specialism

Deep Data Intelligence

Outcome Obsession

Cortex

Fast and with absolute precision

Testimonial

Ready?