In the world of special forces, there exists a unique and exclusive culture, one that is not for the faint-hearted or the easily discouraged. This culture thrives on relentless determination, extreme ownership, and a profound commitment to achieving the mission.
At Cruxy, we pride ourselves on adopting a special forces culture, and we confidently say that we’re not for everyone. We have a ruthless focus on the goal, an obsession with the challenge, a commitment to working with the best on the hardest problems, and a tenacity to cut through the proverbial.
Enhanced by cutting-edge technology and data, this culture’s success is predicated on a few fundamental principles.
Ruthless focus on the goal
Special forces operatives are unwavering in their commitment to the mission. Everything starts with the goal, and there is an emphasis on achieving simple, effective outcomes without unnecessary complexities. Constant iteration and course correction are essential because, as underdogs, they must consistently exceed expectations.
Nothing is done for the sake of it. For example, if the likelihood of a document being read is low, then what? At Cruxy, we would kill it entirely.
Everything is questioned and we never rest on our laurels. We like to balance on the side of feeling uncomfortable, as that’s typically the arena where the best ideas and results happen.
Powered by cutting-edge tech & data
Our culture leverages highly specialised, agile, and adaptable teams. Proprietary data sources provide razor-sharp insights, and cutting-edge technology enhances every aspect of our operations. The fusion of quantitative evidence and qualitative insights maximises effectiveness, allowing us to achieve precision with small but mighty teams.
In a nutshell, the special forces culture distinguishes itself with its unwavering focus on the goal, a relentless obsession with challenge, and a commitment to execution that is underpinned by extreme ownership.
This culture has evolved to meet the demands of a challenging world, relying on cutting-edge technology and a commitment to working with the best to deliver exceptional outcomes.
We are obsessed with challenge
Members of special forces teams challenge themselves and their clients repeatedly. They are unafraid to drive the outcome or change course to satisfy the macro goal. This culture values raw, honest feedback that can be acted upon immediately. The motto is “Ask for forgiveness rather than permission,” and it’s about being polarising, demanding, and opinionated, all in the pursuit of delivering the best outcome for clients.
We want to challenge the ongoing, outdated perception of consultants.
We work with the best
Special forces teams are selective about whom they choose to work with. They seek those who share their values and embrace the challenge of solving previously unsolved problems.
Similarly, our emphasis is on thoughtful consideration and intense focus in areas like B2B fintech, working directly with investors in private equity and venture capital – an extremely difficult market to crack, but it’s also incredibly rewarding. This market expertise is our edge, and we take pride in it.
We want to work with the top 1%, so we have to view them as an equal. With that, it’s not about simply getting to the table, but ensuring that the bar is raised far higher.
Extreme ownership is our playbook
Drawing inspiration from the book “Extreme Ownership,” the culture of special forces is rooted in the philosophy that every team member owns every outcome. Decision-making is decentralised to foster agility, with a strong reliance on the team to operate autonomously. Alignment and trust are paramount, with each individual understanding how their actions contribute to the overarching goal.
We like to say there is no room for passengers; only players aiming for the goal.
Special forces culture isn’t for everyone, but for those who embrace it, it offers the opportunity to excel, innovate, and continually surpass expectations.
