It is existential In this new era of getting to #DefaultThrive fast, we know that efficient growth for B2B tech firms (whether FinTech or not) is existential. Hidden within your data There is gold in the hopes and dreams that live within your data. …
What your enterprise deals expose about your pricing strategy
In today’s fiercely competitive business landscape, understanding the intricacies of pricing is paramount to a company’s success. For investors and private equity firms, the effectiveness of a company’s pricing strategy can reveal a wealth of information about its overall health …
Pricing precision: the art of strategy execution
Pricing strategies serve as the bedrock upon which every thriving business is built. However, the true journey starts not when you’ve crafted your pricing strategy, but when you embark on its execution. The process of pricing implementation is a multifaceted …
How lean is your strategy?
“Fatergy” – a term inspired over a glass with Rene Michau. So what does that mean to us? A well researched powerpoint deck. Endless ‘brainstorms’ and day long workshops. Diagrams of value-chains, competitive matrices and a large and alluring TAM. …
You don’t need advice: how to navigate to the right advisor
A conversation that often comes up when speaking to founders, their teams, and their investors is how to grow the commercial engine. They have got to the point where they know that hiring a better sales team is not the …
MOVE: The Fintech Focus Podcast
Gain invaluable insights from Carrie Osman, a seasoned tech specialist and ‘survivor’, as she discusses the market’s evolution and the long-term impact of the pandemic, and potential future recessions. Discover the strategies that will set your company apart in the …
Escape Velocity Podcast with Dan Martell
Should you hire a management consultant? Tired of second-guessing your SaaS pricing? Hear Carrie Osman reveal the secrets to confidently doubling your prices without losing customers. Discover how Cruxy helps B2B tech and fintech companies optimise revenue through strategic pricing …