We are Growth Intelligence Specialists
It’s not the big that eat the small
it’s the fast that eat the slow
Our values
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Extreme ownership
Extreme ownership- Discipline counts
- Results matter
Our track Record
Always the specialists
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Ákos Somoskeöy
Head of Data
Ákos approaches data with an obsession for uncovering the “so what.” With a background in financial markets, he's always seeking to decipher market signals. Having mapped both the buy and sell sides, Ákos is relentless in slicing through data to solve complex pricing challenges. Recently, he drove clarity for 15,000 customers, building an agile fact-base that impressed large CAP PE with its precision.
- Most precise about: Macros
- Specialism + industry focal areas:
- Capital markets data
- The Cortex - Cruxy proprietary data
- Creating fact-bases
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Lily Covington
Associate Director
Lily joined Cruxy 8 years ago and has led over 60 tech engagements. As an Associate Director and shareholder, she heads the firm’s pricing practice and AI specialism. A relentless perfectionist, Lily measures success by impact on the P&L - like driving 65% pipeline growth in 3 months. With an American work ethic, she’s often found running in Greenwich with her King Charles, Lady Henrietta.
- Most precise about: Provenance; from food to coffee, furniture to data
- Most likely to debate: The youth of today, whilst being a youth of today
- Specialism + industry focal areas:
- Banking infrastructure
- Regulatory technology
- Office of the CFO
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Carrie Osman
CEO + Founder
Carrie founded Cruxy 11 years ago, driving growth for 160+ high-growth tech firms. Obsessed with leveraging data, tech, and market expertise, she blends a powerful network with a "pay it forward" mantra. A member of the British American Project, Carrie has spoken for BBC, Sky News, and The Investment Association. You’ll often find her on Pall Mall with a glass of Montrachet.
- Most precise about: Glassware. Zalto or bust.
- Most likely to debate: The future of capitalism.
- Specialism + industry focal areas:
- Private equity
- Banking software
- Capital markets
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Islam Ibrahim
Director of Product & Cortex
Islam is an experienced data and growth strategy expert, with a proven track record of delivering impact across various sectors. He’s led data science, analytics and consulting teams for over 7 years within both advisory and B2B tech. At Cruxy, Islam leads Product, owning the roadmap and driving end-to-end product development. Over the past year, he has shaped Cortex's product strategy and delivery, aligning innovation closely with client needs. Alongside, accelerating product development, he continues to lead client engagements, ensuring strong integration between commercial insight and platform evolution.
- Most precise about: Music & food.
- Specialism + industry focal areas:
- Data Science and Analytics
- Commercial Data Strategy
- Market Evaluation
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Fred Eyles
Associate Director
Fred brings the discipline of quantum physics to Cruxy’s pricing engagements. He’s led pricing from Series A + B for top VCs and tackled complex portfolios with 10+ models. Notably, Fred created an AI-driven pricing model for a USD500M ARR business, delivering 20M in a year. When not deep in models, Fred is scaling walls or sailing the seas.
- Most precise about: Cooking. I’ll take my time even if it means eating at 11pm.
- Most likely to debate: Old maps. There’s no better artwork.
- Specialism + industry focal areas:
- Pricing for data sets
- Pricing for AI
- Pricing for Series A + B
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Noah Kahn
Consultant
Noah is a dedicated consultant with experience in the financial and legal sectors. He has worked across many of Cruxy's product and pricing engagements, lending a unique perspective from a macro and granular level. He holds an MA in History and Politics from the University of Edinburgh, blending analytical skills with a passion for data.
- Most precise about: London restaurant rankings
- Most likely to debate: London restaurant rankings (again)
- Specialism + industry focal areas:
- Product + data processes
- Product management
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Ghislaine Colella
Advisor
Ghislaine serves as a Cruxy advisor, bringing extensive experience as an advisor, investor, and former CEO. Known for her ruthless focus on commercial performance, she has a strong track record of driving profitable growth in leading financial services and FMCG companies. Ghislaine also played a key role in scaling the fast-growth BioTech business, Apricity, from MVP to Series B, enhancing Cruxy’s expertise across crucial growth stages for B2B technology.
- Specialism + industry focal areas:
- Strategic oversight
- Growth planning
- Business positioning
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Stefan Szilamer Nagy
Tech Specialist
Stefan brings deep technological and data expertise to Cruxy, accelerating and sharpening our recommendations. As an experienced CEO with a strong background in computer software, he currently serves as the CTO of Fx Garage.
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Hussam Abdulhai
Associate Director
Hussam brings experience in customer growth, portfolio strategy and digital product commercialisation from roles at HSBC and Sia Partners, with a strong track record of turning strategy into measurable commercial results. He will help B2B technology leaders translate strategy into measurable growth through sharper positioning, smarter pricing and disciplined go-to-market execution at Cruxy.
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Mark Johnson
Advisor and Board Member
Mark is the first CEO that Carrie worked for and is fundamental to our growth agenda. His incisive approach has driven multiple billions of revenue for an array of leading financial companies.
- Specialism + industry focal areas:
- Strategic + financial oversight
- Culture and hiring
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Evelyn Pickles
Consultant
Evelyn joins Cruxy from KPMG, where she built a strong foundation in tax and professional services. At Cruxy, she works closely with the team and with Cortex to help clients tackle complex growth challenges and build a clearer, more actionable view of commercial performance.
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Steve Gardner
Advisor
Steve is at the forefront of all things people and culture. An expert in shaping high performers, enhancing the impact of our specialists who make Cruxy tick.
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Rich Drew
Senior Director
Rich brings a decade of experience driving product innovation, strategic growth and transformation across financial services and public markets, with roles at IQ-EQ, RBC and Deloitte.
Never the generalists
Testimonial
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"Cruxy enabled one of our portfolio companies to get up to speed fast with the opportunity to expand in a different geography. It has been great working with them – the team are very dynamic, flexible and impact oriented."
