Cruxy CEO and Founder Carrie Osman was interviewed by Data Management Insight on what the rise of agentic AI means for SaaS businesses and how firms should respond. Carrie argues that disruption is not inevitable. Software firms hold significant advantages: …
Cruxy named one of Entrepreneur’s UK’s 100 Startups to Watch
Cruxy has been named one of Entrepreneur UK’s 100 Startups to Watch, a recognition of the firm’s growth and its work with some of the most ambitious technology businesses and investors operating today. Founded by Carrie Osman, Cruxy began as …
What’s hidden in your data that can get you to #defaultthrive fast?
It is existential In this new era of getting to #DefaultThrive fast, we know that efficient growth for B2B tech firms (whether FinTech or not) is existential. Hidden within your data There is gold in the hopes and dreams that live within your data. …
What your enterprise deals expose about your pricing strategy
In today’s fiercely competitive business landscape, understanding the intricacies of pricing is paramount to a company’s success. For investors and private equity firms, the effectiveness of a company’s pricing strategy can reveal a wealth of information about its overall health …
Pricing precision: the art of strategy execution
Pricing strategies serve as the bedrock upon which every thriving business is built. However, the true journey starts not when you’ve crafted your pricing strategy, but when you embark on its execution. The process of pricing implementation is a multifaceted …
You don’t need advice: how to navigate to the right advisor
A conversation that often comes up when speaking to founders, their teams, and their investors is how to grow the commercial engine. They have got to the point where they know that hiring a better sales team is not the …




