Last week, Cruxy participated in the Value Creation Operating Partners Panel at the CapLink Summit in New York, alongside Bert Notini, Preston McKenzie and Derek Mills. The discussion highlighted three clear shifts in today’s value creation environment: Product-market fit is …
Cruxy appoints Rich Drew as Senior Director to drive strategic growth
Cruxy, the growth intelligence and strategy firm trusted by private equity firms and their fintech portcos, today announced the appointment of Rich Drew as Senior Director. The significant new hire will bolster Cruxy’s leadership team and marks an exciting new chapter …
Cruxy’s Recent Media Coverage includes the FT
See below for some of Cruxy’s recent international coverage:
Align your value or get left behind in a bifurcated market
25% of sweet spot opportunity with market-beating quant hedge funds. Remaining $18M sits with 225 under-performer quant funds.
FlightRisk – unleash the power of strategy and data in fintech
In this insightful episode of the Flight Risk Podcast, CEO and founder, Carrie Osman reveals how Cruxy helps fintech companies leverage data-driven strategies to achieve exceptional results. Learn about the importance of risk-taking, lifelong learning, and a relentless pursuit of …
What’s hidden in your data that can get you to #defaultthrive fast?
It is existential In this new era of getting to #DefaultThrive fast, we know that efficient growth for B2B tech firms (whether FinTech or not) is existential. Hidden within your data There is gold in the hopes and dreams that live within your data. …
Special forces culture: why we’re proudly not for everyone
In the world of special forces, there exists a unique and exclusive culture, one that is not for the faint-hearted or the easily discouraged. This culture thrives on relentless determination, extreme ownership, and a profound commitment to achieving the mission. …
Banks demand precision, so should your pricing
£12M opportunity with 87 banks based on current success quadrant Current customers outpace EMEA medians, exhibiting growth in both size and quality of their loan portfolios. 9.4% and 16.9% out-performance in gross lending and loan loss reserve growth versus EMEA …
What your enterprise deals expose about your pricing strategy
In today’s fiercely competitive business landscape, understanding the intricacies of pricing is paramount to a company’s success. For investors and private equity firms, the effectiveness of a company’s pricing strategy can reveal a wealth of information about its overall health …
Pricing does not scale with volume
• c. 50% customers paying below expectations. • c. £17M opportunity to re-set pricing.
Pricing precision: the art of strategy execution
Pricing strategies serve as the bedrock upon which every thriving business is built. However, the true journey starts not when you’ve crafted your pricing strategy, but when you embark on its execution. The process of pricing implementation is a multifaceted …
US market demands specialism
$36M reason to apply this in US ERP space. Sweet spot opportunity, based on conservative scenario with 71 entities.









