In the Age of AI, Intimacy Is the New Intelligence
At the Hg CPO AI Summit in New York, Carrie Osman shared a clear message for product leaders navigating the AI era.
AI has dramatically reduced the time it takes to build software. Today, teams can create an MVP in a weekend.
When everyone can build quickly, speed is no longer the advantage.
The real differentiator is customer intimacy and a deep understanding of customer pain, workflows and the outcomes they are trying to achieve.
Four Takeaways for Product Leaders:
Obsess over outcomes: Focus on the business outcomes your customer is trying to achieve, not just your roadmap or backlog.
Work backwards from the workflow: Start with the outcome and map back through the customer’s workflow to uncover friction.
Challenge assumptions: Discovery should reveal what you’re not looking for. Ask “why” until you uncover the real problem.
Make discovery continuous: Customer discovery isn’t a one-off exercise. The best teams treat it as a constant rhythm.
Link to Hg Article + Cruxy at the CPO AI Summit: https://hgcapital.com/insights/the-chief-product-officer-becomes-the-centre-of-the-universe
