Cruxy’s continued scale up, including further enhancements to its proprietary pricing intelligence engine Cortex and a new senior appointment, was covered last week by Raphael Fabunmi, Content Director at TechOrbit.
The feature includes an interview with Cruxy founder and CEO Carrie Osman, and sets out why the pricing pressures facing enterprise software firms are becoming harder to ignore.
Key takeaways from the feature:
- TechOrbit frames it as one of the more consequential UK tech stories of the week, not because Cruxy is a household name, but because of what its client list, and its warning, says about where enterprise software is headed next
- Cruxy, founded and run by Carrie Osman, has spent twelve years advising enterprise software firms and their private equity backers on where value actually sits inside their products, rather than where legacy pricing models assume it sits
- SaaS and PE clients are cautious to drop their legacy consulting firms and migrate to Cruxy, despite those advisers’ inability to rise to the pricing crisis
- US firms are quicker to act once they see the gap in their own data, Osman said, describing the difference as a willingness to go against the grain rather than wait for consensus
- Carrie Osman has been warning about the end of seat based pricing for six years, and the term she has used for it, the SaaSpocalypse, has stuck, even if she prefers to frame what is happening as a bifurcation rather than a collapse. Software firms that build genuine, defensible value into their product and price accordingly will come through it, she argues. Those that do not are exposed
Read the full feature on TechOrbit: https://www.techorbit.uk/news/cruxy-saas-pricing-collapse
