The momentum today is with Cruxy: we announce a major scale-up with the latest addition to the Cruxy team, Sam Lyddon, joining as Head of Cortex and AI to drive still further enhancements to our proprietary pricing intelligence engine, Cortex.
Why is now the Cruxy moment?
Opportunity doesn’t arise by accident. It is studied, crafted, built.
For over 12 years we’ve grown Cruxy into the leading B2B tech product + pricing specialist. Questioning, restless and maverick talent focused on identifying and extracting client’s full data telemetry to drive hyper-targeted interventions to preserve and grow value.
For 6 years we have warned of the Great Pricing Crisis in enterprise software. When AI blows-up seat-based pricing, There is no alternative but to change. Value-based pricing, truly competitive moats, and understanding from product diligence strategy the value of the asset in the market today and how it will survive in the future.
So Cruxy is excited to announce a major scale-up. We grow only because clients choose us. And they turn away from the traditional consulting sector, generic in approach, data-light, blind when it comes to proposing interventions that make a real difference to the bottom line. The parallel universe that traditional consultancies occupy.
Cruxy operates firmly in today’s reality.
Cortex, our proprietary pricing intelligence engine, has quietly become the foundation behind some of the most complex pricing transformations for the largest names in the enterprise software market. Surfacing the truth across product, model, and market, and in seconds.
The mission continues as we build-out the functionality of Cortex with yet further AI integration, enhancing benchmarking with market data so our specialists can drill both deeper and wider into client data. Overlaying this against a wide range of market data points means we are able to further locate value, design product and set pricing for clients to meet head-on the Great Pricing Crisis.
And joining us to help drive that shift then, as Head of Cortex and AI, is Sam Lyddon. Sam comes from Alvarez & Marsal, and as an applied AI practitioner he comes to support the scaling of Cortex, ensuring that new data and value is identified, structured and processed through effective and dynamic AI adaptation.
Sam: “Cortex is the only proposition I’ve seen crafted to meet the Great Pricing Challenge head-on; the market needs this product, built from the bottom-up, with AI and customers at the core, distilling a complex, data-rich space into clear, actionable initiatives. Combining a quant-mindset with a genuine shared ethos around being sharp, valuable, challenging rather than surprising, made the move an easy call.”
Sam adds to 2 further hires in recent months. Recruiting this specialised talent, mavericks that already share our ethos – Cruxy is now held in the market as the only viable partner to steer through the pricing crisis.
Link to article on TechOrbit:https://www.techorbit.uk/news/cruxy-saas-pricing-collapse
