The traditional approach to Commercial Due Diligence (CDD) needs a significant transformation. At Cruxy, we’re leading the charge with an approach that eschews generic templates in favour of precision, empowering rapid decision-making with a discernible impact on valuation.
Cruxy’s 3 P’s to CDD
Precision:
A relentless market focus has provided bottom-up data and unparalleled access to the real decision-makers.
The impact:
cut through the noise, uncover the real market sentiment and increase valuation accuracy.
We disrupt traditional commercial due diligence by discarding reliance on generic slides and generalist teams. Instead, we delve into a meticulously crafted bottom-up data sandbox, tailored for detailed Total Addressable Market (TAM), Serviceable Addressable Market (SAM), or Share of Market (SOM) analyses.
Our 10+ years focus on B2B tech markets means the data sand-box we have built puts us 50 metres forward in the 100 metres race.
This focus has allowed us access to true financial decision-makers across global hedge funds, asset managers, and banks. This approach allows us to look our experts in the eyes as equals. It prioritises authentic decision-making through rich sparring interviews, surpassing the constraints of mid-management surveys.
“Cruxy’s unparalleled strength in data and market experience allowed for zero ramp-up time. We could understand strengths and risks of the target acquisition’s market potential in 5 days, plus exposed growth areas unidentified by the company to support us in the competitive bid process.”
– Partner, 2bn+ euro PE Fund
Pace:
No ramp-up necessary after 100+ B2B tech engagements.
Impact:
Day 1 risks/opportunities flagged to fuel momentum and realism in the deal process.
With a track record of over a hundred B2B tech clients, we have eliminated any need for project ramp-up. Mastering new technologies, navigating adoption risks, deconstructing business models, and achieving B2B tech commercial excellence are ingrained in our DNA. We’re wired to spot warning signs or seize opportunities at lightning speed.
Having this input from day one ensures swift and informed decision-making –
“Cruxy are fintech specialists – Their strong read outs and deliverables provided us with a realistic understanding of market potential. Their market expertise and data engine combined with their extensive network in fintech shone through and gave us a precise lens on product adoption, crucial for informing our asset valuation decisions.”
– Principal, Tier 1 PE fund
Product-oriented:
Going beyond the ‘big market’ illusion
Impact:
Enhance fund advantage in competitive bids and level-set valuation expectations.
We remain steadfastly focused on the practicalities of tech adoption, ensuring that the deal team is never blindsided by a superficially promising ‘big market.’ The company embeds market expertise within the deal team, enabling them to compete effectively in a cutthroat M&A environment. The emphasis on handover and value-creation efforts from day one sets Cruxy apart in its commitment to tangible outcomes.
Some challenges we addressed for past clients include:
- Requirement to demonstrate fast market understanding in a competitive bid – outcome here
- Limited market understanding needing fintech specialist after hiring generalist DD – outcome here
- Demonstrate precision in market sizing on $500m EV deal – outcome here
What is your deal?
What deal are you working on which needs an injection of precision, pace and product orientation?
