We’re pleased to announce the appointment of Hussam Abdulhai as Associate Director at Cruxy. Hussam joins at an important moment for B2B technology firms, where delivering sustainable growth requires sharper product narratives, clearer pricing logic, and disciplined go-to-market execution. He will …
Julia Duthie’s People Are Everything Podcast
Carrie Osman, Founder and CEO of Cruxy, recently joined People Are Everything, hosted by Julia Duthie, for a wide-ranging conversation on leadership, influence, and customer focus. In the episode, Carrie reflects on the formative influence of her parents, crediting them with shaping her …
Cruxy Appoints Rebecca Osman as CFO & COO
Cruxy is pleased to announce the appointment of Rebecca Osman as Chief Financial Officer and Chief Operating Officer. Rebecca brings more than 20 years of experience across finance, operations and private equity-backed businesses. In her new role, she will lead …
Cruxy in the FT: Mid-market buyout groups need to prioritise pricing
Cruxy in the Financial Times: Pricing as the First Lever of Value A recent letter in the Financial Times highlights a principle we strongly believe in at Cruxy: pricing is the clearest test of product value. Too often, value-creation plans prioritise operational efficiencies or expansion …
Cruxy acted as Product Strategy Specialist to Hg x Onestream
Cruxy Advises on $6.4B Acquisition of OneStream OneStream Inc. has entered into a definitive agreement to be acquired by private equity firm Hg in an all-cash transaction valued at $6.4 billion. The transaction will see OneStream become a privately held company, with its leadership …
‘No Seats’- Cruxy’s Lightening Talk with FloQast and Hg Capital’s Louis Kinsella
AI is reshaping pricing and redefining value. If you’re still selling seats, it may be time to rethink the model. Cruxy is hosting No Seats, a live session examining what breaks when AI hits your pricing strategy, what the new …
Cruxy Speaks at the Hg Capital CPO AI Summit
In the Age of AI, Intimacy Is the New Intelligence At the Hg CPO AI Summit in New York, Carrie Osman shared a clear message for product leaders navigating the AI era. AI has dramatically reduced the time it takes …
Cruxy on the panel at Caplink
Last week, Cruxy participated in the Value Creation Operating Partners Panel at the CapLink Summit in New York, alongside Bert Notini, Preston McKenzie and Derek Mills. The discussion highlighted three clear shifts in today’s value creation environment: Product-market fit is …







