Carrie Osman, Founder and CEO of Cruxy, joined SheSaaS Unplugged for the penultimate episode of Series 1, speaking with host Christine Maslin on the current state of private equity SaaS and the commercial challenges facing high-growth technology businesses. The conversation …
AI is quietly dismantling the pricing model that made SaaS so valuable. The businesses that act now will be in a far stronger position than those that wait to be forced. For two decades, seat-based licensing was the engine of …
Cruxy CEO and Founder Carrie Osman was interviewed by Data Management Insight on what the rise of agentic AI means for SaaS businesses and how firms should respond. Carrie argues that disruption is not inevitable. Software firms hold significant advantages: …
Cruxy has been named one of Entrepreneur UK’s 100 Startups to Watch, a recognition of the firm’s growth and its work with some of the most ambitious technology businesses and investors operating today. Founded by Carrie Osman, Cruxy began as …
We’re pleased to announce the appointment of Hussam Abdulhai as Associate Director at Cruxy. Hussam joins at an important moment for B2B technology firms, where delivering sustainable growth requires sharper product narratives, clearer pricing logic, and disciplined go-to-market execution. He will …
Carrie Osman, Founder and CEO of Cruxy, recently joined People Are Everything, hosted by Julia Duthie, for a wide-ranging conversation on leadership, influence, and customer focus. In the episode, Carrie reflects on the formative influence of her parents, crediting them with shaping her …
Cruxy is pleased to announce the appointment of Rebecca Osman as Chief Financial Officer and Chief Operating Officer. Rebecca brings more than 20 years of experience across finance, operations and private equity-backed businesses. In her new role, she will lead …
Cruxy in the Financial Times: Pricing as the First Lever of Value A recent letter in the Financial Times highlights a principle we strongly believe in at Cruxy: pricing is the clearest test of product value. Too often, value-creation plans prioritise operational efficiencies or expansion …
Cruxy Advises on $6.4B Acquisition of OneStream OneStream Inc. has entered into a definitive agreement to be acquired by private equity firm Hg in an all-cash transaction valued at $6.4 billion. The transaction will see OneStream become a privately held company, with its leadership …
AI is reshaping pricing and redefining value. If you’re still selling seats, it may be time to rethink the model. Cruxy is hosting No Seats, a live session examining what breaks when AI hits your pricing strategy, what the new …
In the Age of AI, Intimacy Is the New Intelligence At the Hg CPO AI Summit in New York, Carrie Osman shared a clear message for product leaders navigating the AI era. AI has dramatically reduced the time it takes …
Last week, Cruxy participated in the Value Creation Operating Partners Panel at the CapLink Summit in New York, alongside Bert Notini, Preston McKenzie and Derek Mills. The discussion highlighted three clear shifts in today’s value creation environment: Product-market fit is …