API + Platform customers generate 3x higher average ACV than Platform-only customers. While API usage itself accounts for less than 20% of ACV, its adoption is a powerful marker of the highest-value accounts across the base.
Carrie Osman on SheSaaS Unplugged
Carrie Osman, Founder and CEO of Cruxy, joined SheSaaS Unplugged for the penultimate episode of Series 1, speaking with host Christine Maslin on the current state of private equity SaaS and the commercial challenges facing high-growth technology businesses. The conversation …
The SaaS-pocalypse is not inevitable. Here is why.
Cruxy CEO and Founder Carrie Osman was interviewed by Data Management Insight on what the rise of agentic AI means for SaaS businesses and how firms should respond. Carrie argues that disruption is not inevitable. Software firms hold significant advantages: …
Cruxy named one of Entrepreneur’s UK’s 100 Startups to Watch
Cruxy has been named one of Entrepreneur UK’s 100 Startups to Watch, a recognition of the firm’s growth and its work with some of the most ambitious technology businesses and investors operating today. Founded by Carrie Osman, Cruxy began as …
Cruxy in the FT: Mid-market buyout groups need to prioritise pricing
Cruxy in the Financial Times: Pricing as the First Lever of Value A recent letter in the Financial Times highlights a principle we strongly believe in at Cruxy: pricing is the clearest test of product value. Too often, value-creation plans prioritise operational efficiencies or expansion …
Cruxy Speaks at the Hg Capital CPO AI Summit
In the Age of AI, Intimacy Is the New Intelligence At the Hg CPO AI Summit in New York, Carrie Osman shared a clear message for product leaders navigating the AI era. AI has dramatically reduced the time it takes …
Cruxy on the panel at Caplink
Last week, Cruxy participated in the Value Creation Operating Partners Panel at the CapLink Summit in New York, alongside Bert Notini, Preston McKenzie and Derek Mills. The discussion highlighted three clear shifts in today’s value creation environment: Product-market fit is …
Align your value or get left behind in a bifurcated market
25% of sweet spot opportunity with market-beating quant hedge funds. Remaining $18M sits with 225 under-performer quant funds.
Special forces culture: why we’re proudly not for everyone
In the world of special forces, there exists a unique and exclusive culture, one that is not for the faint-hearted or the easily discouraged. This culture thrives on relentless determination, extreme ownership, and a profound commitment to achieving the mission. …
Banks demand precision, so should your pricing
£12M opportunity with 87 banks based on current success quadrant Current customers outpace EMEA medians, exhibiting growth in both size and quality of their loan portfolios. 9.4% and 16.9% out-performance in gross lending and loan loss reserve growth versus EMEA …
What your enterprise deals expose about your pricing strategy
In today’s fiercely competitive business landscape, understanding the intricacies of pricing is paramount to a company’s success. For investors and private equity firms, the effectiveness of a company’s pricing strategy can reveal a wealth of information about its overall health …
Pricing does not scale with volume
• c. 50% customers paying below expectations. • c. £17M opportunity to re-set pricing.
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